Tortilleria Zepeda wins $5,000 on local pitch show

Friends and family of the Zepeda’s gather to watch the premier of “Project Pitch It” at Bear and Bottle in Madison on Saturday. (Photo via Tortilleria Zepeda)

Tortilleria Zepeda received the Jendusa Lubar Entrepreneurship Center award from their appearance on “Project Pitch It,” which will provide them with workshops and support services from the University of Wisconsin Milwaukee Lubar’s Entrepreneurship Center, and a $5,000 cash prize.

Co-owner of Tortilleria Zepeda, Heidi Zepeda, said the company plans to use the cash prize to repair a walk-in freezer at their production location in Lone Rock to up production and inventory. She said the money will also help the company bring on additional staff.

Zepeda said the businesses services from the entrepreneurship center will provide invaluable education, and they are excited to begin.